In one of our first posts, Channel
Shifts, we noted the projected rapid growth in mobile banking. A recent
study by the Federal
Reserve confirms this trend with nearly 21% of mobile phone users reporting
they have used mobile banking in the past 12 months. Another 11% think they will probably use it
within the next 12 months.
While mobile banking appears to be taking off, the Fed study
suggests that consumers may be slower to adopt mobile payments. The Fed reports
that only 11% of mobile users have made a mobile payment over the past 12 months.
Primary barriers to adoption of mobile payments include security concerns, lack
of perceived benefit of mobile payments and ease of use of cash or credit cards
(see below chart).
Source: "Consumers and Mobile Financial Services", Board of Governors of the Federal Reserve System, March 2012.
McKinsey’s
recent “Global Mobile Payments Survey”, which polled consumers who access
financial services via their mobile device, also shows limited adoption of
mobile payments. Of those surveyed who
use a smartphone, 24% report using their mobile device to make a remote
payment, but only 15% have used their phone to send personal payments or to
transact at the point-of-sale. This
limited adoption of mobile payments appears to be linked to consumers’ lack of enthusiasm
for key benefits offered by mobile payments as depicted in the following chart.
Both the Fed and McKinsey studies suggest that certain
consumer segments are leading the way in terms of mobile payments adoption. According
to the Fed study, 73% of mobile phone users who made a mobile payment in the
past 12 months were younger than 45 years old.
McKinsey’s study supports this finding – segments most receptive to
mobile payments have substantially lower average ages than the least receptive
segments. Hispanics and the underbanked are two additional demographic groups
that currently use mobile payments at higher rates than the general population.
Despite the modest
consumer adoption of mobile payments to date, a widely cited Pew
Research Center study reports a majority (65%) of industry experts believe
mobile payments could replace cash and credit cards both online and in stores by
2020. Their position is best summarized by a quote from John Pike, Director at GlobalSecurity.org:
“So many people are already accustomed
to buying a cup of coffee with a credit card that smart device swiping is only
a very small next step.”
A number of
these experts also cited the explosive growth of smartphones and other mobile
devices and the potential for greater security as reasons why mobile payments
will replace established payment methods, such as cash and credit/debit cards.
How realistic are these
predictions of the demise of cash? According
to the Cleveland
Fed, cash is the single largest payment method with nearly one-half of
total transaction volume being paid using cash. The use of cash has been
growing at an average annual rate of 4% since 1990. The number of banknotes in
circulation has grown from just over 20 billion in 2000 to over 30 billion in
2011. Given the ubiquity of cash today, a near-total shift away from this
payment method by 2020 seems improbable. It also seems clear some segments will increasingly rely on
mobile payments while others will continue to rely on cash or other payment methods.
To remain relevant, financial
institutions will need to monitor the changing payment preferences of the
segments represented in their customer base to ensure that their future
payments capabilities are aligned with their customers’ needs.

